Diploma in Marketing Management (Level 4, 5 & 6) in Collaboration with ABE, UK

MOHE APPROVAL : KPT/JPS (N/342/4/0162) MQA (PA5673)

DURATION OF STUDIES  : 2 ½ years (5 semesters)

INTAKE  : June, September



The Association of Business Executives (ABE) is a professional membership body and an examination board that develops Diploma in Marketing Management qualifications at QCF Level 4, Level 5 and Level 6 (and Level 6 Extended). ABE qualifications provide progression routes to bachelor, masters and doctorate programmes worldwide. DIT has been approved by ABE in the UK to run the Diplomas in Marketing Management, which received MQA and MOE approval.

This qualification aims to help students to develop a basic understanding of marketing management in the context of general business. The qualification will give you a theoretical understanding of marketing management concepts and an overview of general business. It will equip you to find employment in general business or to continue your professional or acade4mic studies in a related area.



Graduates of this qualification are well suited to positions in which business analysis and reflection are applied towards making strategic and operational contributions to the functioning, improvement and renewal of commercial and non-commercial organizations. They can seek various career opportunities in areas such as:


  • Sales & Marketing
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development
  • Marcom
  • Business Development/ Support
  • Internet Marketing
  • Customer Service
  • Self-employment



  1. Introduction to Business
  2. Introduction to Quantitative Methods
  3. Introduction to Business Communication
  4. Introduction to Accounting
  5. Pengajian Malaysia
  6. Bahasa Kebangsaan A
  7. Perlembagaan dan Masyarakat di Malaysia
  8. Marketing Policy, Planning & Communication
  9. The Business Environment
  10. Organisational Behaviour
  11. Managing the Customer Relationship
  12. Principles of Marketing
  13. Marketing Information Systems
  14. Principles of Business Law
  15. Quantitative Methods for Business Management
  16. Sales Management
  17. Economics for Business
  18. International Marketing
  19. Contemporary Issues in Marketing
  20. Integrated Marketing Communications
  21. Ko-Kurikulum dan Khidmat Masyarakat
  22. Strategic Marketing Management
  23. Corporate Strategy & Planning
  24. Project Management



Full-time study delivered through the following methods:

  • Lecture
  • Tutorial,
  • Self-Learning



  • Pass SPM with a minimum of 3 credits
  • Pass O’Level with a minimum of Grade C in three (3) subjects
  • Pass Unified Examination Certificate UEC with a minimum of Grade B in three (3) subjects
  • Any other qualification equivalent to Malaysian Government


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